At Maxon

Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration – before, during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk.

CRM Campaign Manager (m/f/d)

Locations

Berlin, Germany
Bad Homburg (Metropolitan Area Frankfurt), Germany

What you will do:

This is a rare opportunity to join a passionate, international team at a pivotal moment as we build out our Customer Lifecycle Marketing function from the ground up. You'll have real ownership, high visibility, and direct impact on how we grow and retain a global community of artists and makers. If you care about the creative industry and want your work to reach the people who shape it, this is the role for you.

This is a hands-on, execution-focused role at the heart of Maxon's campaign engine. You will be responsible for building, running, and optimising CLM campaigns across the full customer lifecycle acquisition, retention, and reactivation in Salesforce Marketing Cloud.

You'll work directly with the CLM Lead as a strategic sparring partner, contributing to roadmap planning while owning day-to-day campaign execution end-to-end.

In detail this means:

Own end-to-end campaign management in Salesforce Marketing Cloud from brief to build to deployment
Build and maintain always-on automated journeys across onboarding, conversion, retention, win-back, and promotional campaigns
Manage audience segmentation using SQL and dynamic content logic, delivering personalised communications at scale, contributing to lifecyle segmentation strategy and ongoing optimisation recommendations
Build and QA HTML/CSS email templates, ensuring cross-client rendering and brand consistency
Run A/B and multivariate tests and translate results into actionable improvements
Own the campaign operations infrastructure, maintain the cross functional campaign planning calendar, JIRA ticket templates, SLA workflows and content repositories
Act as a strategic sparring partner to the CLM Lead on campaign planning, roadmap input, and performance reviews

What we are looking for:

5+ years of hands-on CRM or lifecycle marketing experience, ideally in a subscription, SaaS, or eCommerce environment
Deep, demonstrable expertise in Salesforce Marketing Cloud Journey Builder, Email Studio, Automation Studio, Data Extensions
Proficiency in HTML & CSS for email template development and troubleshooting
Working knowledge of SQL for segmentation, data pulls, and audience management
Proven experience running end-to-end automated campaigns independently
Strong analytical skills: comfortable interpreting campaign performance data and translating it into action
Proven experience setting up and orchestrating multi-channel campaigns in SFMC, including data architecture and channel logic across email and additional channels such as push notifications or SMS
Experience with Power BI, Looker, or similar dashboarding tools
High attention to detail and strong QA discipline - you catch errors before they go live
Strong communication skills in English (German would be a plus)

Nice-to-Have

Experience with AMPscript or SFMC scripting for dynamic personalisation
Familiarity with consent compliance, opt-in frameworks, and GDPR-adjacent data practices

Salary Range*:
EUR 62,000 – 74,000 annually

*Salaries at Maxon are based on a candidate's specific criteria including experience, skillset, education and location. Maxon uses industry-driven survey data for building compensation structures to make sure our employees are receiving fair and competitive wages.

What we offer:

You will be offered permanent employment, full-time, at one of our offices listed above. You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team? Click ‘’Apply’’ to send us your application.
Don’t meet every single requirement? At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions.
We’re looking forward to hearing from you!

Maxon is proud to be an equal opportunity workplace.

Apply here

Maxon is packed with brilliant, passionate people.

We encourage challenge and motivate each other to be curious learners and drive innovation. We know how to get things done, but we also know how to have fun. Maxon is famous for its fun, inclusive and unique community building events. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk.

Maxon is an equal opportunity employer. Information regarding the collection and processing of your application data.