At Maxon

Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration – before, during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk.

Marketing Analytics Lead (Tracking & Attribution) (m/f/d)

Locations

Waterloo, ON, Canada
Bad Homburg (Metropolitan Area Frankfurt), Germany

What you will do:

As a Marketing Analytics Lead, you are accountable for how marketing tracking, attribution, and measurement are designed, implemented, and trusted at Maxon.

This role sits at the intersection of Marketing, Finance, Engineering, and Analytics. You set direction and standards for marketing measurement so performance, ROI, and experimentation can be evaluated consistently and with confidence across channels.

This role goes beyond analysis and reporting. You own the measurement foundation and ensure it is correctly implemented and maintained as marketing activities evolve.

Marketing tracking and instrumentation

Own end to end marketing tracking across web and marketing channels
Define tracking standards, event taxonomies, and conversion definitions
Ensure tracking remains correct as campaigns, funnels, and products change
Provide clear requirements and oversight for tracking implementations
Act as the final point of accountability for tracking coverage and correctness

Funnels, measurement, and attribution

Define how marketing performance is measured from impression to conversion
Own attribution approaches, assumptions, and limitations
Lead measurement for incrementality testing and experimentation
Ensure consistent calculation of CAC, ROAS, revenue, and marketing ROI across channels

Data quality and validation

Own data quality across marketing measurement systems
Establish validation processes and monitoring to detect issues early
Drive resolution of discrepancies across platforms and downstream systems
Communicate data limitations, confidence levels, and caveats clearly

Analytics Tools & Systems

Act as system owner for GA4, including event schema, conversion definitions, and configuration
Own Google Tag Manager (GTM) setup, structure, and governance
Implement and validate tagging across web properties and marketing platforms
Ensure accurate data flow from GA4 into downstream reporting tools (e.g. Looker / Looker Studio)
Troubleshoot tracking discrepancies and data quality issues across tools

Leadership and collaboration

Act as the primary owner and decision maker for marketing tracking and attribution
Lead alignment across Marketing, Finance, Engineering, Product, and Analytics
Translate business questions into clear measurement approaches
Enable teams to run reliable experiments and make informed optimization decisions

What we are looking for:

Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field
3–6+ years of experience in marketing, web, or app analytics
Hands‑on experience owning GA4 implementations, event tagging, and GTM
Experience building marketing dashboards and models in Looker / Looker Studio or similar tools
Strong understanding of attribution, funnel analysis, and data quality validation

BENEFITS:

We want you to feel comfortable with us - not just during working hours, but every second. Maxon provides a range of benefits, here’s an overview of what you can expect.

Public transport ticket
Lifeworks Perks
Matching RRSP contribution
Employee Assistance program
Company lunch once a month
Training budget
Group Health insurance
Bike sharing program

Vacancy Information

All roles posted are opportunities we are actively recruiting for, unless stated otherwise. Active postings are for an existing vacancy within Maxon.

Recruitment Process Disclosure

Maxon values a human-centered hiring approach. Every application is reviewed by our recruiting team. We do not use artificial intelligence (AI) or automated systems to screen, assess, or select applicants. In case you would like more information regarding the processing of your application data, please refer to our Privacy Policy for Applicants.

Accessibility

Maxon is committed to providing an inclusive and accessible recruitment process. If you require accommodation during the hiring process, please contact [email protected]

What we offer:

You will be offered permanent employment, full-time, at one of our offices listed above. You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team? Click ‘’Apply’’ to send us your application.
Don’t meet every single requirement? At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions.
We’re looking forward to hearing from you!

Maxon is proud to be an equal opportunity workplace.

Apply here

Maxon is packed with brilliant, passionate people.

We encourage challenge and motivate each other to be curious learners and drive innovation. We know how to get things done, but we also know how to have fun. Maxon is famous for its fun, inclusive and unique community building events. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk.

Maxon is an equal opportunity employer. Information regarding the collection and processing of your application data.