At Maxon

Packed with brilliant, passionate people, Maxon is deeply rooted in the creative industry and committed to empowering the artistic community. We are Maxonians. We encourage and motivate each other to be curious learners. We are obsessed with customer fulfillment and inspiration – before, during and after purchase. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk.

Senior Customer Lifecycle Strategist (m/f/d)

Locations

Bad Homburg (Metropolitan Area Frankfurt), Germany
Berlin, Germany
Los Angeles, CA, United States
Waterloo, ON, Canada

What you will do:

We’re looking for a bold, strategic, and data-driven Senior Customer Lifecycle Strategist to build and own our lifecycle function from the ground up — turning trials into loyal subscribers, subscribers into power users, and power users into brand advocates.

You will be the strategist, architect, and champion for growing customer value at every stage of the journey, blending big-picture vision with hands-on execution.

Define and lead the long-term customer lifecycle strategy through onboarding, activation, retention, conversion, and win-back across an ecosystem of Maxon’s products and aligned with Maxon’s global business goals
Deliver seamless engagement across onboarding, activation, retention, conversion, and win-back campaigns
Collaborate with external partners and distributors to enhance engagement through partner CRM
Set clear KPIs, report results, and communicate insights to leadership with transparency and impact
Lead the selection, evaluation, set-up, and best practice in CL tools
Manage vendor relationships, negotiate contracts, and develop feature roadmaps
Partner with finance to model ROI and justify investments
Architect and streamline cross-functional processes across Marketing, Data, Product, and Engineering teams to enable accurate event tracking, segmentation, targeting and messaging
Foster a culture of testing and learning with robust A/B frameworks and analytics
Build targeted customer journeys and segmentation strategies to maximize lifetime value
Iterate rapidly, measure outcomes, and scale successful initiatives
Grow and mentor a high-performing lifecycle marketing team over time

What we are looking for:

4-6+ years’ experience in customer lifecycle, CRM, growth, or retention within subscription/SaaS businesses
Proven success in building CL functions, ideally from scratch, in fast-paced digital environments
Strong analytical skills, expertise in segmentation and funnel optimization
Experience with CRM tools, plus interest in AI and automation
Exceptional organizational and documentation abilities
Skilled at working with global audiences and cross-cultural campaigns
A blend of strategic thinking and hands-on execution
Collaborative communicator with leadership experience
Fluent in English — extra points for additional languages

Join us in shaping the way creators experience Maxon — from first click to lifelong advocacy.

What we offer:

You will be offered permanent employment, full-time, at one of our offices listed above. You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team? Click ‘’Apply’’ to send us your application.
Don’t meet every single requirement? At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions.
We’re looking forward to hearing from you!

Maxon is proud to be an equal opportunity workplace.

Apply here

Maxon is packed with brilliant, passionate people.

We encourage challenge and motivate each other to be curious learners and drive innovation. We know how to get things done, but we also know how to have fun. Maxon is famous for its fun, inclusive and unique community building events. If you too want to be a Maxonian and help bring to market the finest software products for 2D and 3D visual effects, motion graphics, games, AR/MR/VR, visualization and general design, let’s talk.

Maxon is an equal opportunity employer. Information regarding the collection and processing of your application data.