En Maxon
Senior Customer Lifecycle Strategist (m/f/d)
Locations
- Bad Homburg (Metropolitan Area Frankfurt), Germany
- Berlin, Germany
- Los Angeles, CA, United States
- Waterloo, ON, Canada
What you will do:
We’re looking for a bold, strategic, and data-driven Senior Customer Lifecycle Strategist to build and own our lifecycle function from the ground up — turning trials into loyal subscribers, subscribers into power users, and power users into brand advocates.
You will be the strategist, architect, and champion for growing customer value at every stage of the journey, blending big-picture vision with hands-on execution.
- Define and lead the long-term customer lifecycle strategy through onboarding, activation, retention, conversion, and win-back across an ecosystem of Maxon’s products and aligned with Maxon’s global business goals
- Deliver seamless engagement across onboarding, activation, retention, conversion, and win-back campaigns
- Collaborate with external partners and distributors to enhance engagement through partner CRM
- Set clear KPIs, report results, and communicate insights to leadership with transparency and impact
- Lead the selection, evaluation, set-up, and best practice in CL tools
- Manage vendor relationships, negotiate contracts, and develop feature roadmaps
- Partner with finance to model ROI and justify investments
- Architect and streamline cross-functional processes across Marketing, Data, Product, and Engineering teams to enable accurate event tracking, segmentation, targeting and messaging
- Foster a culture of testing and learning with robust A/B frameworks and analytics
- Build targeted customer journeys and segmentation strategies to maximize lifetime value
- Iterate rapidly, measure outcomes, and scale successful initiatives
- Grow and mentor a high-performing lifecycle marketing team over time
What we are looking for:
- 4-6+ years’ experience in customer lifecycle, CRM, growth, or retention within subscription/SaaS businesses
- Proven success in building CL functions, ideally from scratch, in fast-paced digital environments
- Strong analytical skills, expertise in segmentation and funnel optimization
- Experience with CRM tools, plus interest in AI and automation
- Exceptional organizational and documentation abilities
- Skilled at working with global audiences and cross-cultural campaigns
- A blend of strategic thinking and hands-on execution
- Collaborative communicator with leadership experience
- Fluent in English — extra points for additional languages
Join us in shaping the way creators experience Maxon — from first click to lifelong advocacy.
What we offer:
You will be offered permanent employment, full-time, at one of our offices listed above. You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team? Click ‘’Apply’’ to send us your application.
Don’t meet every single requirement? At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions.
We’re looking forward to hearing from you!
Maxon is proud to be an equal opportunity workplace.
