Bei Maxon

Die Menschen bei Maxon sind engagiert, leidenschaftlich und großartig in dem, was sie tun. Wir sind tief in der Kreativbranche verwurzelt und die Unterstützung kreativer Menschen liegt uns sehr am Herzen. Wir sind Maxonians. Wir unterstützen und motivieren uns gegenseitig, sind immer bereit, zu lernen. Die Zufriedenheit und der Erfolg unserer Kunden - vor, während und nach dem Produktkauf - sind unsere Mission. Wenn auch Du ein Maxonian sein und dazu beitragen willst, die besten Softwareprodukte für 2D- und 3D-Visual Effects, Motion Graphics, Games, AR/MR/VR, Visualisierung und Design auf den Markt zu bringen, dann sollten wir uns unterhalten.

Brand & Creative Director (m/f/d)

Locations

  • Bad Homburg (Metropolitan Area Frankfurt), Germany
  • Berlin, Germany

What you will do:

Maxon is looking for a seasoned Brand & Creative Director to own the Maxon brand across our product portfolio and lead the in-house creative team that brings it to life. This is a hands-on leadership role: you'll set brand vision and strategy at the portfolio level while building and running a high-performing creative department. You'll report to the VP of Marketing and lead a growing team of graphic designers, motion/video editors, and copywriters.

You should already be fluent in Maxon's tools and the broader creative software landscape, with a proven record of building first-class creative teams. From day one, you'll be expected to drive a step change in how creative operations run and the quality of what we ship.

You'll shape how a category-defining creative software company shows up in the world - with the mandate, budget, and leadership support to build a brand function and creative team from the ground up. This is a rare opportunity to own Maxon brands, with direct visibility to senior leadership and real influence over go-to-market decisions.

Brand Vision & Ownership

  • Define and champion Maxon's brand vision, positioning, storytelling, and tone of voice across the corporate brand and product portfolio (Cinema 4D, Redshift, ZBrush, Red Giant, Autograph, and beyond)
  • Build a brand architecture and design system that scales across products and holds together as Maxon evolves
  • Set and uphold brand guidelines and visual standards so every asset reinforces one recognizable Maxon identity
  • Act as brand guardian and final creative authority across external agencies, partners, and internal teams

Creative Leadership & Team Development

  • Hire, lead, and mentor a team of designers, motion/video editors, and writers, communicating a clear creative vision they can rally around
  • Foster a culture of craft and continuous improvement through direct, constructive feedback and real growth paths for the team
  • Set up the operating rhythm: structured, business-grounded briefs, review cycles, and clear resourcing and prioritization
  • Manage through layers as the team grows, staying close enough to the work to coach craft, not just process

Set the Bar: Hands-On Direction & Visionary Craft

  • Stay hands-on with concepting and direction for flagship campaigns, product launches, and brand-defining moments
  • Bring a distinct, forward-looking point of view: push past safe, expected category conventions toward creative that's bold, culturally relevant, and competitive with the best consumer and creator brands
  • Review and sign off on major creative work, setting a visibly higher bar with every cycle
  • Stay ahead of trends in design, motion, gaming, and the broader creator economy, and translate them into Maxon's creative strategy

Campaign & Production Oversight

  • Own campaigns and brand moments from ideation through delivery, ensuring every execution is on-brand, strategically grounded, and built to drive measurable results
  • Build a scalable production model (in-house team plus a vetted bench of freelancers and agencies) so output can flex for major moments like product launches and high-profile campaigns
  • Own creative budget and vendor relationships

Cross-Functional Partnership

  • Partner with product marketing, product management, and sales/solutions teams to translate business and product goals into creative strategy
  • Build trust with stakeholders and executives by pairing bold creative recommendations with clear, business-grounded rationale
  • Represent brand and creative in leadership conversations, ensuring creative has a voice early in major product and go-to-market decisions

What we are looking for:

  • 10+ years in brand and creative roles, including 3–5+ years leading an international brand and/or an international creative team (in-house or agency) with direct reports
  • A portfolio that shows comfort operating at both altitudes - brand strategy (positioning, narrative, systems) and hands-on art direction on successful campaigns
  • Experience building or improving a creative function: process, culture, and team development
  • Experience in, or strong affinity for, creative tools, design, motion, gaming, or technical/creator-facing software; familiarity with the 3D, motion design, or VFX community is a strong plus
  • A clear point of view on how AI is changing creative work and creative brands, including hands-on experience using AI (agentic tools or copilots)
  • Fluent English required; additional languages a plus but not required
  • Experience building or evolving brand across a multi-product portfolio, rather than a single consumer brand
  • Track record of building meaningful relationships across time zones and international offices

What we offer:

You will be offered permanent employment, full-time, at one of our offices listed above. You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team? Click ‘’Apply’’ to send us your application.
Don’t meet every single requirement? At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions.
We’re looking forward to hearing from you!

Maxon is proud to be an equal opportunity workplace.

Wir unterstützen und motivieren uns gegenseitig dabei, immer weiter zu lernen und Innovationen voranzutreiben. Wir wissen, wie man Dinge anpackt, aber wir wissen auch, wie man Spaß hat. Maxon ist berühmt für seine unterhaltsamen, inklusiven und einzigartigen Veranstaltungen zur Förderung der Community. Wenn auch Du ein Maxonian sein und dazu beitragen willst, die besten Softwareprodukte für 2D- und 3D-Visual Effects, Motion Graphics, Spiele, AR/MR/VR, Visualisierung und Design auf den Markt zu bringen, dann sollten wir uns unterhalten.

Maxon engagiert sich als Arbeitgeber für Chancengleichheit. Informationen zur Erhebung und Weiterverarbeitung von persönlichen Daten der Bewerber.

Wir arbeiten zusammen. Wir respektieren einander. Wir bitten um Hilfe. Wir schätzen Vielfalt.

Die Zufriedenheit unserer Kunden ist unser höchstes Ziel - vor, während und nach dem Kauf.

Ihr Erfolg spricht für den Wert unserer Produkte.

Wir sind offen für Veränderungen, entwickeln die Zukunft und schaffen wegweisende Lösungen.