Maxon Previews Digital Twin The standalone application from Maxon transforms CAD and 3D models into photorealistic digital products, designed for today’s multi-channel marketing pipelines.

Bad Homburg, Germany – January 13, 2026 – Maxon recently unveiled Digital Twin, an upcoming standalone application that powers a new workflow for creating and using high-fidelity digital representations of real-world products across modern marketing and brand design pipelines. Currently in development, Digital Twin is intended to help brands and marketing teams maintain visual accuracy, consistency, and creative control as product imagery moves across formats, platforms, and tools, from traditional design software to AI-enabled applications. 

Digital Twin brings Maxon’s established 3D and rendering technology to a new tool for creating production-ready marketing assets that can be placed into user-provided backgrounds or environments, while fully preserving the original product’s look and properties. These “digital twins” can then be used consistently across promotional media, such as ads and videos, and integrated with a wide range of popular design tools, including AI-enabled graphic design applications and third-party AI tools.

The Maxon Digital Twin workflow begins with a cleared-for-use CAD or 3D product model and transforms it into a photorealistic digital prototype through detailed control over materials, textures, lighting, perspective, and environmental interaction. The resulting digital asset can then be reused across environments, formats, and platforms without recreating or reshooting the product. Digital Twin enables teams to maintain a single, authoritative digital version of a product that can be adapted for use across digital ads and video content, print, packaging, and eCommerce visuals, where visual precision and brand accuracy are essential. 

Built for consumer packaged goods and product-driven marketing, Digital Twin enables branding professionals to ensure products appear accurate and consistent across all channels and markets. The standalone application is designed to integrate with popular design and creative applications, including AI-enabled tools to significantly scale production output. By replacing fragmented production pipelines with a reusable digital product asset, Maxon Digital Twin aims to streamline production while preserving the exact look, materials, and proportions that define a brand’s identity, delivering an end-to-end workflow that reduces production time from weeks to hours.

Digital Twin builds on Maxon’s decades of experience in professional 3D modeling, rendering, and pipeline integration across industries, including film, advertising, broadcast, and design. The workflow, which was previewed at CES 2026, demonstrated how accurate lighting and shadows, perspective matching, reflections, and the realistic interaction of these elements enable a digital product to sit convincingly in any environment while remaining visually true to its real-world counterparts.

Maxon Digital Twin is currently in development. Additional details, integrations, and timing will be shared in future announcements. 

Answer: The Maxon Digital Twin app enables users to create a digital representation of a physical object that can be used consistently across 3D environments, such as for marketing and commercial applications. To create a Digital Twin, users first need a cleared-for-use CAD model, which can then be refined and rendered to achieve a photorealistic appearance through detailed texturing, lighting, special effects, and other contextual detail.

Answer: Maxon sees marketing communicators in the CPG (consumer packaged goods) as the primary use case for its new product. Digital Twin allows marketers to maintain brand and product integrity across many different promotional formats and ad platforms, while creating a seamless production pipeline that can be integrated with a third-party AI agent or AI-enabled graphic application of choice.

Answer: No. Maxon will work on integrating with AI agents and popular AI-enabled graphic design apps, benefitting its users with a seamless creative experience no matter the tool they choose to use.

Answer: Yes, it absolutely does. While Maxon will develop integrations with popular graphic design tools, including the ones that leverage AI, use of AI agents and AI-enabled tools remains at the discretion of the user.

Answer: No, it does not. While Digital Twin leverages Maxon’s technology and integrates with other Maxon tools, it is meant as a standalone product.

Answer: No, Maxon only uses its own technology and library to match a digital twin created by an artist with its visual context, such as the background. An artist can choose whether to create such a background from scratch or to generate it/part of it in an AI agent or AI-enabled graphic design tool of their choice.

Maxon is a developer of high-quality, professional creative tools that empower artists to bring stunning visuals to life. From 3D modeling and animation to impeccable rendering and cinematic effects, the Maxon One ecosystem provides a comprehensive suite of industry-leading solutions. At Maxon, we are committed to fueling creative freedom, fostering a thriving artistic community, and being the driving force behind bold, iconic content.