Bei Maxon

To fuel our next stage of growth we are looking for a Director Paid Acquisition to join our Marketing leadership team and to own and scale our multi-channel performance marketing engine across audiences.

Strategy & Execution

• Develop and implement end-to-end user acquisition strategies across paid channels like Meta, Google Ads, TikTok Ads, and Apple Search Ads
• Build and lead a high-performing team

Budget Management

• Manage paid media budgets to achieve set annual growth goals. Forecast costs and sales (as part of the overall P&L) and report on actuals vs forecast monthly, quarterly and annually

Campaign Optimization

• Optimize campaigns for user growth and profitability by adjusting creatives, targeting, bids, and budget allocation

Performance Analysis

• Capture, monitor, analyze, and report on key metrics like CAC, LTV/CAC, and ROAS to inform decisions
• Partner with data science and analytics team to build dashboards and automate reporting
• Establish data infrastructure for end-to-end analytics and incrementality testing

Testing & Innovation

• Design and tests to improve conversion rates and explore new, unconventional growth opportunities
• Set up incrementality tests to demonstrate paid marketing incrementality

Cross-Functional Collaboration

• Works closely with B2B Sales, Brand & Creative, Product, Web Development and Engineering as well as Data Science to align on growth initiatives

• 7-8+ years' experience as a leader in full-funnel user acquisition, with a proven track record of managing and scaling multi-objective paid media campaigns that show high incrementality and hit set revenue goals
• Bachelor's degree or higher or equivalent relevant experience
• Hands-on experience in building end-to-end marketing analytics and data infrastructure necessary for capturing paid media profitability and incrementality
• Strong commercial and analytical skills and the ability to make long-term, data-driven decisions on the ways to grow and optimise
• First-hand expertise with major advertising platforms and analytics tools
• Creative thinking to develop high-performing ad creative and test new approaches
• Solid experience in leveraging 1P, 2P and 3P data, user behaviour data, and market signals
• Deep experience in leading and influencing teams and stakeholders across different departments, from Company’s senior leadership to cross-functional stakeholders. Ability to clearly outline path for growth and requirements
• Business fluency in English, another European language would be a plus

You will be offered permanent employment, full-time, at one of our offices listed above. You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team? Click ‘’Apply’’ to send us your application.
Don’t meet every single requirement? At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions.
We’re looking forward to hearing from you!

Maxon is proud to be an equal opportunity workplace.