En Maxon
Data Analyst (m/f/d)
Locations
- Waterloo, ON, Canada
- Bad Homburg (Metropolitan Area Frankfurt), Germany
- Portland, OR, United States
What you will do:
As a Marketing Data Analyst, you will focus on web and app user acquisition analytics, supporting capture, tracking, measurement, validation, and reporting that informs marketing performance and ROI decisions. This role sits at the intersection of Marketing, Finance, and Engineering. Through close collaboration, you will define measurement frameworks, ensure data integrity, develop attribution logic, and support incrementality testing while delivering certified reporting.
This role will own marketing systems and tools (like GA4 and Marketing Cloud) in the part of setting up end-to-end event tracking and analytics for our marketing activities, such as paid ads, emails, social media campaigns, and more – with the goal of understanding their ROI.
Web & App Analytics
- Analyze user acquisition performance across channels like Google, Meta, Bing, emails, etc.
- Own conversion events setup, tracking, and reporting
- Be deeply involved in marketing instrumentation and ensure correct setup as campaigns evolve
- Analyze funnels from impression to click to conversion
Measurement & Attribution
- Develop attribution models, assumptions, and limitations
- Design incrementality and A/B testing frameworks
Reporting & Insights
- Build and maintain decision dashboards for marketing performance and ROI
- Report on spend, conversions, revenue, CAC, ROAS, and trends over time
- Surface insights and performance gaps that marketing can act on
- Clearly communicate caveats, confidence levels, and data limitations
- Ensure analysis connects marketing performance to business outcomes and drives informed decisions
Data Quality & Validation
- Validate data correctness across sources and flag discrepancies early
- Support reconciliation between marketing platforms and downstream systems
- Contribute to monitoring and quality checks to ensure data is fit for decision-making
Collaboration
- Work closely with Marketing, Finance, Engineering, Product, and Analytics teammates to deliver decision-ready analysis
- Translate business questions into clear analytical approaches
- Communicate findings clearly to stakeholders
What we are looking for:
Experience & Technical Skills
- Bachelor’s degree in data science, statistics, computer science, or related field
- 3–6+ years' experience in marketing app or web analytics
- Deep, hands-on experience owning GA4 tagging, event taxonomy, and conversion frameworks
- Strong understanding of tagging, events, and conversion tracking
- Proficiency in SQL
- Experience working with Databricks or similar modern analytics platforms
- Experience with Power BI or similar BI tools
- Solid understanding of funnels, attribution, experimentation, and marketing metrics
- Experience acting as a system owner or primary point of accountability for analytics configuration in a production environment
Soft Skills
- Fluent written and spoken English
- Comfortable working closely with marketing stakeholders
- Able to explain technical topics to non-technical audiences
- Detail-oriented, curious, and accountable
Vacancy Information
- All roles posted are opportunities we are actively recruiting for, unless stated otherwise. Active postings are for an existing vacancy within Maxon
Recruitment Process Disclosure
- Maxon values a human-centered hiring approach. Every application is reviewed by our recruiting team. We do not use artificial intelligence (AI) or automated systems to screen, assess, or select applicants. In case you would like more information regarding the processing of your application data, please refer to our Privacy Policy for Applicants
Accessibility
- Maxon is committed to providing an inclusive and accessible recruitment process. If you require accommodation during the hiring process, please contact [email protected]
What we offer:
You will be offered permanent employment, full-time, at one of our offices listed above. You will be part of a highly motivated international team of specialists working in an environment that offers a warm welcome with detailed onboarding and a dedicated mentor for a familiarization period as well as a wide range of individual development possibilities. Interested in joining our team? Click ‘’Apply’’ to send us your application.
Don’t meet every single requirement? At Maxon we embrace diversity, are avid explorers and curious learners, so if you’re excited about this role but your experience doesn’t entirely match every qualification in the job description, we encourage you to apply in any case. You may be just the right candidate for this or other positions.
We’re looking forward to hearing from you!
Maxon is proud to be an equal opportunity workplace.
