IBC2025 | Amsterdam

IBC2025 is where the future of Media and Entertainment takes shape. As the global destination for innovation, inspiration, and collaboration, IBC brings together the creative, technology, and business communities that are driving transformation across the industry.

From trailblazing technologies to bold creative ideas, IBC connects pioneers and thought leaders who are redefining how content is created, distributed, and consumed. The world’s leading broadcasters, content owners, rightsholders, and solution providers converge to address the challenges and opportunities shaping tomorrow. IBC drives progress by sparking dialogue, accelerating innovation, and enabling real business outcomes at the heart of a rapidly evolving media landscape.

Maxon returns to IBC2025 with a fresh booth experience, broadcast-focused product demonstrations, and community-first programming. Visitors will see firsthand the versatility and power of Maxon One creative tools—Cinema 4D, Red Giant, Redshift, ZBrush, and Maxon Studio. Experience exclusive live demos, artist presentations, and community events at Maxon’s newly redesigned booth, with community at its core, Maxon is bringing together media professionals on and off the booth at this year’s IBC. Visitors can treat themselves to a caffeinated beverage with all-day barista service, and a cocktail (or mocktail) at the Maxon booth 7.B45 in hall 7 from 4-6 PM on Friday, September 12th and Sunday, September 14th.

Use the Customer Code IBC5151 to register for a complimentary visitor pass.

Artists from ITV, RTL and more, will present their production workflows exclusively for IBC attendees at the Maxon booth:

ITV | Laurie Griffiths (Deputy Head of Design) and Sam Glynn (Senior Motion Graphic Designer)

Laurie is the Deputy Head of Design for ITV Studios Daytime, where he co-leads and design within the creative team responsible for all on-air and off-air graphics across the UK’s flagship daytime shows Good Morning Britain, Lorraine, This Morning, and Loose Women. That’s 7.5 hours of live television every weekday. He directs, designs, and delivers everything from live motion graphics to title sequences, show branding, and promos helping shape the visual language of some of the UK’s best-loved daytime brands.
Cinema 4D has been a key part of his design toolset for over 15 years.  

Sam has been part of ITV Studios for over 9 years and has been Senior Motion Graphics Designer for 5 years. His work at ITV covers branding and motion for their live TV output.

RTL | Hamish Hutchison (Motion Designer / VFX Supervisor) and Niklas Weidmann (Motion Designer / VFX Supervisor)

Hamish is a British Motion Designer with a career in broadcast design since 2006. Based at RTL Germany since 2013, he works as a motion designer and VFX supervisor, specializing in 3D animation and visual effects for television and digital media.

Niklas works as a motion designer and vfx supervisor at RTL Deutschland GmbH in the marketing department. He had studied arts and biology to become a teacher, but then in 2003 started as a trainee at a design agency after his 1. state exam. In 2011 he became a freelancer doing a lot of projects for RTL, and has been an employee there since 2015. His projects involve of 3d, compositing, color correction and motion graphics.

Anthony Rubinstein is a London based director / VFX artist / general creative nerd

Armed with an Engineering degree from the University of Cambridge and a couple of years working internally at Red Bull Media House - he’s recently moved into directing commercials for global brands (Google, Meta, Mastercard, Honda, Ford), a TV show for BBC Three and music videos for Chart topping artists (Sean Paul, Camila Cabello).

Anthony picked up a Young Director Award at Cannes in 2021 for a zero-budget pandemic short film - which is now preserved in the BFI national archives, and made the Best New Director Shortlist at Kinsale Sharks 2023. In his filmmaking he is all about innovating and pushing boundaries wherever possible, he loves that intersection where tech meets art, and especially loves getting his hands dirty building creative contraptions using the latests tools and technologies.

Aixsponza | Matthias Zabiegly, Creative Director

Matthias has spent over 20 years in 3D, starting as a freelancer in film before diving into the fast-paced world of commercials. Despite his senior titles, he's still the same excited kid amazed to do 3D for a living. The Munich-based studio Aixsponza blends design and tech to create standout visual storytelling.