BDA Creative’s branding concept has already proven how effective it is for various sporting events in 2016. The excellent integration of the Sportschau’s new logo with the logos of events such as the Olympics or the Tour de France demonstrated another important aspect of this rebranding: Even though the Sportschau hosts the respective event, its logo and the event’s logo come together to create a homogenous visual impresson.
Rendering was done externally using the Octane renderer in several passes. These elements were then combined in After Effects to achieve the desired result. Initially, the position of some elements changed unexpectedly in the course of the animation, which could not be corrected in the compositing phase. These changes in position were being caused by the Warp Deformers. “After we had found out what was causing these issues, we created an XPresso setup that supplied us with the correct coordinates by simply bypassing the Warp Deformer, which gave us the data we needed for compositing,” explains Managing Director Benjamin Kerneck.
In the end, the Sportschau rebranding was a resounding success, which was celebrated by both the client and the viewing public alike. “Cinema 4D is intuitive to use and easy to understand, which is exactly what is needed when experimenting during the realization of a project. The connectivity to After Effects is perfect and ensured a smooth workflow for this job,” Benjamin Kerneck sums up.
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