3D Pharmaceutical Spot For Antistax®

"Awaking red wine leaves" was the theme for the pharmaceutical product, Antisax.

The goal of this spot was to show that ease of movement and mobility are also possible later in life. The spot's imagery focused on red wine leaves, from which the tablets' active ingredient, flawen, is extracted.

A "one-shot" was created in order to describe the desired atmosphere for the spot. In it one could see how pedestrians, dancers and joggers slowly degenerate and are regenerated again in a single flowing cycle.

Each figure's movement was recorded using motion capture. This data was then imported into CINEMA 4D and assigned to the corresponding figure's mesh using the MOCCA module. These figures consisted of numerous specially arranged leaves. In order to create these figures, Sehsucht pushed the MoGraph module to its limits.

The leaves' irregular placement was achieved by applying several MoGraph Effectors to apply rotation, variation position and dispersion. Additional Effectors were used to keep the leaves in perpetual motion. All figures were rendered individually in order to ensure a high degree of flexibility in the post-production phase. The result is a unique and interesting spot.

Info
www.sehsucht.de
www.antistax.de

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