On-air campaigns for Cartoon Network Europe

The new look combines traditional 2D animation with 3D elements.

Cartoon Network Europe has chosen the Spanish company, Ink Apache, to provide a facelift for the animation channel in Europe, which includes a part of the on-air campaign. This new look combines traditional 2D animation with 3D elements for the backgrounds.

What is original and innovative about this concept is the idea of community: A virtual city where every TV series' cartoon character's life has been designed solely for this purpose.

Cartoon Network's audience will discover every corner of this city: The town hall, the shops, the police station, the school, the hairdresser's, the laundry and over 200 different sets where every-day short stories constantly take place.

The process of building this city has required finding new working solutions.

Ink Apache about CINEMA 4D:
"One of the applications used for this purpose was CINEMA 4D. It has been an invaluable tool for modeling, texturing and lighting every set, giving us extreme flexibility and the possibility of reaching a highly detailed result."

Web
www.inkapache.net

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