"This can't be normal" - Freenet (Internet Service Provider) Commercial

Kay Tennamann creates big waves using CINEMA 4D's MoGraph module.

In September 2006, Millertime Productions approached Schönheitsfarm ("beauty farm") and asked them to create a TV spot for the internet service provider, Freenet.de. What was unusual about this project was that no storyboard and no real concept existed! The only thing Schönheitsfarm had to work with was the products that had to be presented.
The TV spot's look had to be very modern, technical and have a unique visual flair. Otherwise Schönheitsfarm was given complete creative freedom for the creation of the spot.

The result of the brainstorming session was that the spot should show the box containing the Freenet product should be created using simulated data or other small objects - similar to a Matrix look.

Kay Tennemann took the spot's title "This can't be normal" to heart and used CINEMA 4D's MoGraph module to create a spot that really created - digital - waves. Cubes colored in typical Freenet green shot through the virtual environment, combined to create pedestal-like shapes only to collapse again.

CINEMA 4D's integrated connectivity to Adobe's After Effects let Kay easily export even the camera movements for post-production. This allowed Alexander Breker to accurately place text animations in the 3D environment. Christian Fitz then used Flame to give the CINEMA 4D layers a final post-production fine-tuning.

Thanks to MoGraph's flexible setup, changes to the animation could be made quickly and easily, which was key in keeping the entire production time for the spot reduced to two weeks.

Title
Freenet / High Speed

Post-production
Schönheitsfarm / Hamburg (www.sfarm.de)

Film production (client)
Millertime Productions

Artists
Creation: Kay Tennemann, Alexander Breker
3D: Kay Tennemann (www.mostyle.tv)
Flame: Christian Fritz


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