MTV Australia's Video Music Awards

See how Umeric created the look of the MTV Australians Video Music Awards.

In November 2005 MTV asked Umeric to create the packaging, voting spots and logo/typeface for MTV Australia's Video Music Awards, held on April 12, 2006.

Using the concept of 'Audio Creatures', Umeric directed and animated the events' opener and 13 award category sequences.

The sequences were shot in and around Sydney (Australia) and combined live action with 3D animated creatures pulsating in time to surreal percussion and electronic audio design.

The clips were designed to compel the MTV audience to view their everyday environment from a different visual and audio perspective.

Client:
MTV Australia

Director:
Ash Bolland / Umeric

Sound Design:
Freefarm

Related Urls:
www.mtv.com.au


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