MINI GP

CINEMA 4D on the fast track

Effekt-Etage has again used CINEMA 4D to create another exciting project. After having presented such Effekt-Etage projects as McDonald's and Depeche Mode in our Spotlight rubric, BMW approached the agency for the creation of this online special to promot the MINI GP.

218hp, 0-100 km/h in under 6.5 seconds and a top speed of 240 km/h. This is what makes the MINI GP an extraordinary MINI, and Effekt-Etage's production of this online special was just as extraordinary - created entirely with CINEMA 4D, each image 100% digitally created.

Nevertheless, nothing can compare to the experience of driving a real MINI GP...
 
Info
Customer: BMW Group
Agency: Interone Hamburg
Post-production: Effekt-Etage

First 3D and compositing artist: Andreas Böttger
3D artist: Christoph Skamierski
Lighting & shading artist: Holger Schaal
Post-production supervisor: Björn Kowalski

You can see the special online at www.mini.com/gone_fast

The film can be seen here.

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