Infiniti Car Spot Made with CINEMA 4D

The spot, 'snowflakes', for Infiniti was an unusual challenge for Notorious 24:7 director Brent Bonacorso.

The brief called for a winter wonderland through which automobiles should drive, yet the running footage of the cars had already been shot in various terrain and lighting conditions.

A world was created from scratch, tracked into the footage, and then composited with finishing touches such as lighting and a snowstorm.

The result is a unique blend of live action and surreal animation, developed with CINEMA 4D - something that at once feels tactile and familiar, yet magical and quite otherworldly.

Realization: Brent Bonacorso / Notorious 24:7
Client: Infiniti

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