Henkel - Laundry & Home Care products

Germany-based Reprotechnik GmBH creates product visualizations for Henkel's Laundry and Home Care sector.

The 3D models are constructed entirely in CINEMA 4D. Once the models have been built, a whole product range in various colors can soon be created simply by modifying the material properties in CINEMA 4D.

The 3D constructions of the individual products then act as the basis for palettes also created in CINEMA 4D. The advantage here is that the arrangement of the products always remains flexible. Reprotechnik can "play around" in CINEMA 4D by freely rearranging the goods in seconds. "Blocks" that have been grouped can be moved into the desired position.

The modular construction of the palettes means that they can be modified quickly, such as by supplementing other areas with products. Carton or label artwork can be replaced in seconds - ideal for product relaunches where speed is of the essence.

A 3D model once complete can be used time and again, saving time and money. And, by having all the models in 3D, Reprotechnik is able to ensure a homogenous look with consistent, standardized perspective, illumination, material properties and so on.

Links:

Rheinische Reprotechnik GmbH
http://www.rrt-gmbh.de

Henkel KGaA
www.henkel.com

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