Slammers Brand Milk Products

Bravo foods™ turned to the Ransom Group to help market their Slammers™ flavored dairy drinks.

With the successful launch of recent Marvel Comics-based movies, Bravo foods™ wanted to feature fan-favorite superheroes such as Spiderman® and the Hulk® striking dramatic poses on the bottles. The Ransom Group, headed by Tim Ransom, is a company that specializes in the use of MAXON Computer's CINEMA 4D software to create packaging and promotional materials.  Tim Ransom realized early on that CINEMA 4D is much more flexible than CAD programs. Therefore, packaging developed in CINEMA 4D could easily be ported to real-world manufacturing operations with the added benefit that the client could see an accurate rendering of their product before going to prototype.

Needed changes that might not have been noticed until the product went through the expensive prototyping process were spotted using the animation tools that CINEMA 4D contains.  The clients saw how their product looked before being manufactured, and used this information to market their product to customers, as well as to the stores that stocked their products.

All this before a single package was manufactured, saving unforeseen costs in the development of their products.

A major benefit of using CINEMA 4D to create the Digital Mockups was the use of cylindrical mapping on the accurately-modeled bottle, where Alex Kohli, (Ransom's Production Manager and Primary Modeler) was able to accurately portray how the shrink-wrapped label would wrap around the bottle, thus eliminating the physical process of label reworking.  "The client is used to having to redo the art more often then not," said Kohli, "because of the way it shrinks onto the irregular shape of the bottle.  Using CINEMA 4D, we were able to predict accurately where the distortion would occur and by how much so the artwork could be modified before going to film so we didn't have to re-rip film for it.  We saved the client a lot of money there."



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