Le futur sous tous ses aspects : VW - "VW 2028"

Volkswagen dévoile sa vision prospective du monde automobile tel qu'il sera dans vingt ans grâce à une présentation web futuriste.

Ce site web très élaboré est centré sur un film interactif qui présente l'objet The elaborate Website centers around an interactive film that introduces the subject matter in an informative and entertaining manner. In the film, which is set in the year 2028, a father tells his son about the automotive world as it was twenty years ago. Throughout the film, icons are made available on which the viewer can click to hear more detailed information on a particular vision of the future. Designers at Volkswagen designed three unique and innovative concept vehicles especially for this Website. Effekt-Etage took these models and integrated them into the film’s environment. Here they were used to show how cars of the future will communicate with traffic signals, how holographic cockpit displays will assist drivers, and how driving can be just as exciting with zero emissions.

Under the direction of Holger Schaal, Effekt-Etage also produced the main interactive film as well as interviews with designers and engineers. Volkswagen’s decision to combine real film footage with 3D elements was intentional and is designed to bring its vision across as one that is both plausible and tangible.

In close cooperation with the design team at Volkswagen, CINEMA 4D made it possible to create realistic surface characteristics – materials that do not yet exist – for concept cars of the future. This project presented itself as an exciting challenge for the team at Effekt-Etage.

www.volkswagen2028.com

Client: 
Volkswagen AG
Agency: 
Argonauten G2
Production & post production: Effekt-Etage