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Engine Creative rolls out Europe-wide Toyo Tires ad campaign using CINEMA 4D

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What is it that makes Toyo Tires the #1 overall consumer brand as voted by North American tire dealers? Since 2000, the Toyo Tires brand has taken top spot in Tire Review magazine's Annual Tire Brand Study a record seven times.

Understanding what makes Toyo Tires the best, and figuring out how to connect with a diverse European market, were key factors that helped Engine Creative win a 15-way pan-European pitch to produce a high-impact international ad campaign for the tire giant.

Simply put, Toyo Tires goes to great lengths to produce the best tire, using enormous drive and dedication. And what better way to get the message across than to show the care and attention that goes into making every Toyo Tire reach the highest standard?

"The advertising campaign shows a Toyo tire being tested, manufactured and engineered by a series of intricate and complex machines that highlight the specific product benefit," explains Matt Key, Managing Director at Engine Creative.

"We photographed the tires and various machines and test environments then modeled these in 3D using CINEMA 4D," continues Matt. "Recreating everything as a 3D environment in CINEMA 4D allowed the campaign to work seamlessly and in high resolution across media for television, online content and print."

For the animation camera work in CINEMA 4D, Engine opted to use CS Tools (including camera rigs, Mocam, easy cams, docu cam, etc.). Well received by distributors and consumers alike, the popular ad campaign has been extended by Toyo Tires to cover further European territories.

About Engine Creative
Engine Creative is an award-winning, independent creative agency that helps forward thinking brands and organizations engage with and build their audience. We are commercially driven and focus on excellence with impact.

We have implemented creative strategies for: The University of Northampton, Toyo Tires Europe and N-Dubz. We have provided digital marketing expertise for: Tesco, Next and Viking.

We have built global brands for: Universal Music, Ministry of Sound and Renaissance. We have created engaging and award-winning content for: BBC Worldwide, Kaplan and WRAP.

We focus on superb creative output to make great things happen.

Company website:
www.enginecreative.co.uk

More of Engine Creative's 3D, CGI & animation work:
www.enginecreative.co.uk/portfolio-tags/3d-cgi

More about Engine Creative's 3D, CGI & animation services:
www.enginecreative.co.uk/services/3d-cgi-animation