Press Release

FOR IMMEDIATE RELEASE

Contact:
US Internal: press_us[at]maxon[.]net 
US Media Contact: Vicky Gray-Clark, Ambient Public Relations, 408-243-8880, vicky[at]ambientpr[.]com
UK: Liam Stacy, press_uk[at]maxon[.]net
JAPAN: Toshihide Miyata, press_jp[at]maxon[.]net
FRANCE: Eric Godey, press_fr[at]maxon[.]net
SINGAPORE/ASEAN: Vincent Ong, vincent.ong[at]im-innovations[.]com
Germany and all other countries: press_de[at]maxon[.]net

April 22, 2014

MAXON Announces Partnership with Side Effects Software.

First steps consist in the development of a CINEMA 4D Plug-in for the Houdini Engine.

Friedrichsdorf, April 22, 2014 – MAXON, leading developer of professional 3D software solutions for modeling, painting, animation and rendering, today announced its intention to partner with Side Effects Software, a leader in 3D animation and visual effects software, to develop a plug-in which gives CINEMA 4D users access to the Houdini Engine. The Houdini Engine was introduced in 2013 on SideFX Labs and is designed to allow Houdini’s procedural technology to work inside other digital content creation applications. This bridge between the two applications offers CINEMA 4D artists direct access to Houdini Digital Assets with an integrated procedural workflow that does not require baked-out data.

“Creating a bridge to Houdini Digital Assets for CINEMA 4D artists underscores MAXON’s commitment to provide our customers with an efficient pipeline to other digital content creation tools,” said Harald Egel, co-founder and CEO, MAXON Computer GmbH. “Integrating Houdini’s procedural workflow and VFX tools inside CINEMA 4D will offer our users a streamlined experience to collaborate with Houdini artists and create inspiring content.”

“We are very excited to partner with MAXON to bring the Houdini Engine to CINEMA 4D artists,” said Kim Davidson, co-founder, President and CEO, Side Effects Software. “These artists can now use Houdini Digital Assets inside CINEMA 4D making it easier to add the flexibility and power of Houdini’s procedural tools to their existing creative process.”

MAXON at FMX
Throughout FMX 2014, the leading European conference on animation, effects, games and transmedia taking place in Stuttgart, April 22 – 25, Oliver Meiseberg, product manager at MAXON Computer, will be available to meet with members of the press to provide additional details on the planned integration between MAXON and Side Effects. To schedule a briefing opportunity, please contact him directly: o_meiseberg[at]maxon[.]net.

[Editor’s Note: MAXON team members and CINEMA 4D industry experts will also be participating on FMX panel/sessions aimed to provide show attendees a deeper understanding of the company’s CINEMA 4D software application in production. A program list is available here.]

Availability
The CINEMA 4D plug-in for the Houdini Engine is slated for release before the end of the year.

About CINEMA 4D
CINEMA 4D from MAXON is an award-winning 3D motion graphics toolkit acclaimed for its seamless connectivity to popular 2D motion graphics and compositing tools. CINEMA 4D Release 15 (R15), the next generation release of the 3D software package, is marked by powerful enhancements to modeling, text creation, rendering and sculpting. Individual artists and design teams around the world rely on the professional 3D software package as the first choice to create high-end 3D images and animations for film, television/broadcast, architecture, games, multimedia, design and engineering.

All trademarks contained herein are the property of their respective owners.

About MAXON Computer

Headquartered in Germany, MAXON Computer is a developer of industry-leading professional 3D modeling, painting, animation and rendering solutions. Its award-winning CINEMA 4D and BodyPaint 3D software products have been used extensively to help create everything from stunning visual effects in top feature films, TV shows and commercials to cutting-edge game cinematics for AAA games, medical illustration, and architectural and industrial design applications. MAXON has offices in Germany, USA, United Kingdom, France, Japan and Singapore. MAXON products are available directly from MAXON and its worldwide distribution and reseller channel.