Nucleus Thriving at the Center of the Medical Art Genre

Nucleus Medical Art, Inc., located in Kennesaw, Georgia, USA, is a "hub" - and an energized flurry - of clinical creativity, generating some of the most highly respected digital medical art in the business.

"At Nucleus Medical Art, our mission is to raise health science literacy worldwide, using our training as medical visual communicators," says CEO Ron Collins. "We believe medical images provide a universal foundation for understanding health and science, and that all health and science information should include images."

Says Nucleus 3D Animator, Thomas Brown: "My 3D experience lies in the use of MAXON Computer Cinema 4D, with which I spend 90 percent of my time. We use Studio versions of Cinema 4D, which contains most of the existing Cinema 4D modules. My favorite is the MoGraph module, which is intended for motion graphics animations, but has wide application in all areas of 3D animation. MoGraph's ability to generate, modify and animate complex patterns and systems makes it a brilliant tool for cellular and molecular animation. We use Cinema 4D  for all of the 3D production elements. Animatics are typically preview renders with software shading or OpenGL. Final renderings are produced via Cinema 4D 's Advanced Render module."

"We recently completed a project for [Biomet, Inc.], demonstrating their new bone growth-stimulator technology," says Brown. Biomet, Inc. is a worldwide leader in the design and manufacture of orthopedic-implant solutions for replacement of hip, knee, shoulder, elbow and small joints. "The project was unique in that we needed to take the view from a gross level of anatomy (bodily system-wide, large-scale) and medical device operation to a cellular level of reaction, then deeper to a molecular level mechanism of action, back to a cellular level reaction, and finally back to the gross anatomy level outcome. Cinema 4D's exquisite materials and Advanced Render module allowed the animation team to render elegant shots at the gross level. The MoGraph module, in conjunction with Thinking Particles and Pyrocluster, was used extensively to develop the complex motions and visual effects at the microscopic level. The result was an animation with a perfect visual arch and continuity, thanks to everything being produced within Cinema 4D [and] using modules."

Nucleus also produces tutorial medical device-operation material for clinical clients needing to learn, implement and use such products.

Nucleus' clients include health-care websites, institutions, Internet-solutions companies and health-care professionals. Touted amongst its clientele are such renowned companies as, GlaxoSmithCline, Merk Medco, Pfizer, WiredMD and Yahoo!