The ROCCSTARS of Gaming Use CINEMA 4D
ROCCAT Studios develop and produce professional computer equipment for gamers and rely on CINEMA 4D for their visualization and marketing projects.
Since 2007 ROCCAT Studios has been developing products all the way from scratch to shelf in close cooperation with the international eSports scene. In the same tenor the Hamburg, Germany marketing team surrounding René Korte has been designing distinctive packaging and marketing strategies. The result is a clearly defined marketing image, uncompromising and with an appreciation for detail. CINEMA 4D is an indispensible part in the creation of breathtaking visualizations in which this attention to detail can be showcased.
The ROCCAT Kone Max Customization Gaming Mouse is the first product brought to market by this German development team. A cleverly devised marketing campaign targeted at the global gaming scene, in conjunction with an impressive product PR campaign, were implemented for the product rollout. Today the ROCCAT Kone has established itself globally as one of the top gaming mice and has made a name for itself in the professional eSports arena.
An essential part of ROCCAT’s marketing are enthralling movies in which the product is presented with an interesting storyline with a catchy soundtrack. An example is the video that shows a perfectly synchronized product line, the ROCCAT Smart Desktop Management System (SDMS). These movies are produced by ROCCAT with the help of CINEMA 4D for use online and at trade shows. CINEMA 4D is also used for product visualization.
Dennis Schall (CG artist), ROCCAT Studios, Hamburg, Germany states: “We use CINEMA 4D because we value its stability, and its range of functions exceeds our expectations for the creation of our wide range of marketing material.
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