Milford My Chai Tea

Milford Tea in a wonderfully enchanting world.

We've taken Milford's newest tea product "My Chai" and placed it in a wonderfully enchanting world. For the first time in tea history the actual product itself is the center of attraction from start to finish in this 15 second, fully animated advertisement. Here the world gets dipped in harmonious cream colors and wakes a floral habitat to life.

Simulating the 360° tracking shot of this self-constructing tea cup was an accomplishment in itself due to the combination of various applications such as After Effects, Photoshop and CINEMA 4D, which allowed for an emotional and optical symbiosis between real and make-believe.

The entire film was created with this tried and tested combination of After effects and CINEMA 4D. The seamless connectivity that allowed the importing of complete scenes, permitting cameras, light sources, and Null objects to be imported into one program from the other. This proved to be especially helpful when placing supplementary animation layers into a 3D environment. The core elements of CINEMA 4D and the Advanced Render module came in handy for the realization of 3D content.

Global Illumination and Ambient Occlusion took care of the necessary portion realism for the tea packet and glass. The MOCCA module put the animation of the self-folding tea packet and the curious hummingbird into motion. All of the rendered sequences were then imported into After Effects where they were put together and refined. The result was a beautifully colored advertisement that optically lies somewhere between an illustration and a real photo that makes you want to drink tea!

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OPTIX Kreation
www.optix-kreation.de