Mercedes Oil

Sehsucht studios (Germany) created a spot for Mercedes Oil in 720p HD resolution for use at trade shows and in showrooms.

Hamburg, Germany-based Sehsucht studios created a spot for Mercedes Oil on behalf of the Berlin (Germany) advertising agency, ShangaiDGM. The spot was created in 720p HD resolution for use at trade shows and in showrooms.The product – a newly-developed motor oil by Mercedes Benz – not only had to be presented as such but had to play the main “character” in the spot as well. Thus the idea was born to let the flowing oil assume the shapes of different elements from throughout Mercedes’ history by and by. This spot not only tells the story of Mercedes as a premium brand but also illustrates the advantages the product has to offer.

The Sehsucht team of six artists used 8-core BOXX workstations to work with the scenes, which were up to 300 MB large. This project took six weeks to complete and was rendered on a render farm consisting of thirteen render clients. In addition to the use of CINEMA 4D for the creation of this three-minute spot, liquid was simulated using RealFlow, and After Effects was used to add the final touches in post-production. Each scene contained up to ten Multi-Pass layers. A special challenge was the simulation of the oil itself – its flowing motion and shading had to be realistic and appealing. This was made possible by the plugin, Translucent Pro.