1:0 Thanks to CINEMA 4D!

Just about everyone knows that the pay TV channel SKY offers the most comprehensive soccer coverage available.

And the reason that this is such a well-known fact is in no small part due to a spectacular television advert in whose creation CINEMA 4D played a major role.

"I want it all!" This catchy phrase is the lead-in for one of Queen's most popular songs, a song that just about everyone has heard. This song sparks emotion and was the ideal choice to serve as the center piece for SKY's new advert. The advertisement showcased SKY's comprehensive television coverage of soccer games: Bundesliga (German Soccer League), DFB Pokal (German Soccer Federation Cup), Champions League and the British Premiere League in HD. Fittingly, the visuals for this spot had to be just as spectacular! The environment of the soccer stadium was used to give the spots and exciting feeling, and live footage of soccer pros in action was used to add realism. Special elements used to convey the spot's message or elements that could not be created with live footage were created using CINEMA 4D.

The project's major challenge was the fact that the live footage of the soccer pros in action was taken from existing footage of ordinary game broadcasts. No special VFX filming had been done and the segments to be used contained no motion tracking markers, no neutral backgrounds for easy masking and some segments even contained motion blur that had to be retouched. Working with automatic trackers was impossible! After all virtual elements had been created they were combined with live footage using XPresso and MoGraph tools. Finally, Thinking Particles and CINEMA 4D's HAIR tools were used to create clouds of confetti and parts of the stadium lawn.

In addition to the effects that were combined with the live footage, additional scenes were needed that were exclusively 3D. These scenes show the cups from the various leagues that SKY has in its lineup in front of bleachers packed with fans. These scenes were rendered in nine layers that were subsequently composited together and color corrected. These scenes were the final touch to an advert that turned out just as spectacular as the classic Queen song - in no small part thanks to CINEMA 4D!

Client
Sky

Realization
AixSponza GmbH
www.aixsponza.de